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6 Pr Strategies Guaranteed To Increase Business Visibility



12 Ways to Optimize Press Releases & Avoid Google Penalties. Google now calls links in press releases 'unnatural' and is mandating nofollowing them. Even though Google took away the anchor text links in press releases (and guest posts and articles), there are still press release optimization opportunities.

6 Pr Strategies Guaranteed To Increase Business Visibility Examples

  1. 10 low-cost PR strategies for startups and small businesses Small business owners and experts in public and media relations share tips for how to generate good press for your business without.
  2. A business of any scale - however small or big - can, and must make use of these strategies to grow and succeed in the market. A lot of MSMEs try implementing various online marketing strategies such as blogging, email, and social media according to their needs and capacities.

Top Ten Ways to Increase Visibility for your Coaching Business
By Judy Cullins

What everybody wants. Consistent, full-load clients. You can reach this goal by creating the following then ways to get your service more visible.

1. Know your business defining statement. Have this short sound bite ready to use at networking meetings. Like an elevator speech, you must send a clear message of who you are, what your business does and the benefits of it.

2. Power up your signature file. Does it inspire your reader to take action? Always include your contact information, a free offer such as an ezine or special report. Make sure you put your defining statement under your name. Potential clients don’t care about the initials after your name. They care what you can do for them. Automate your signature file so it’s on every email you send out-a really soft way to sell yourself.

3. Create a short and longer sales letter for your service. Send out the one page version via email when you get an inquiry. Post the longer 5-15 page version on your Web site with a link to an order page or 800 number to make it easy for potential clients to connect. Each sales letter should include benefit-driven headlines, testimonials, and a guarantee.

4. Write short tip and how to articles. Submit these as a complimentary report to your email lists each two weeks. Leverage the same article. Subscribe to five or so opt-in ezines in your field. Then submit to them. These publishers want your original information for their subscribers. When the subscribers read them and like what you say, they will flock to your Web site.

5. Write a talk about one aspect of your service. It can include why your information is so important to your client’s success, or a client’s story about a particular challenge, and how you solved it. One client wrote a book and talk on coaching mastery and shared how coaches can let go of their own agenda to be a better coach.

6. Present mini one-hour talks to local organizations in your city. Sell your self, service, or book from the platform. Always collect the audience’s email addresses via an offer for your free ezine or a free report.

7. Create an ezine to stay in touch with your clients. Besides giving useful information such as how to tips, resources, and your special message, include an opportunity to buy one of your products, a group coaching, or teleclass.

8. Write a short print or eBook. You don’t need to write and end all, be all book. Today people want a short read. They don’t have time to read long books loaded with stories. They want their information fast and easy-to-read. A book coach can help you make each page of your book market itself as well as create compelling chapters, well organized and well formatted. Knowing these will make a much more saleable book that your clients read cover to cover, then give you glowing testimonials.

9. Choose two-to three favorite ways to market first. Put all of your effort into these. Refine your ezine; gather a group of five to ten articles, and a one-hour talk. Put as much time into marketing as you have with training, reading, or research.

10. Rewrite your Web site, especially the home page if you are not attracting three-five new clients a month. Your Web visitors are not attracted to sites that say, “Welcome,” “My mission is…” or “About me” such as a long bio. They want to know what’s in it for them and you must capture their interest within 10 seconds or they will surf to another site. Your home page needs well-honed headlines that lead to the sales letter for each product or service.

Just think of the time you put into your training and refining your skills for coaching. When you realize that only marketing and promotion attracts new clients to you, isn’t that what you need to do now?

Judy’s Web Bio: Judy Cullins, 20-year Book and Internet Marketing Coach works with small business people who want to make a difference in people’s lives, build their credibility and clients, and make a consistent life-long income. Author of 10 eBooks including Write your eBook or Other Short Book Fast, Ten Non-Techie Ways to Market Your Book Online, The Fast and Cheap Way to Explode Your Targeted Web Traffic, and Power Writing for Web Sites That Sell, she offers free help through her 2 monthly ezines, “The BookCoach Says…,” “Business Tip of the Month,” and blog Q & A at http://www.bookcoaching.com/opt-in.shtml and over 170 free articles. Email her at [email protected] or call 619-466-0622 or 866-200-9743 for orders.

In business since 1991, Terry Green is the founder/CEO/President of BizEase Support Solutions, an American-based, online marketing support company comprised of a team of talented professionals from around North America. BizEase excels at providing speakers and business coaches worldwide with seamless online marketing solutions, from setting up ecommerce solutions, membership sites, web design and maintenance, to writing blog posts and managing Social Media and PR campaigns. BizEase clients (who span five continents) take great joy in allowing the BizEase team to take care of the details so they can get back to doing what they do best! Click here to get our bi-weekly tips ezine delivered to your inbox every other Friday, with tips on plugins, apps, and tools to make you more productive today!

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One of the most effective ways to expand your business, and bring in more customers, is by creating a better PR strategy. When you have a solid strategy in place, you'll garner more attention in the media, building a buzz around your business that didn't exist previously.

There are many different PR strategies you can use, but the key is coming up with a winning strategy that will work for your specific business.

Evaluate your current PR strategy

If you've been using a PR strategy for your business without seeing much in terms of results, take some time to evaluate that strategy. Try to figure out why it hasn't connected like you originally thought it would.

Is it because:

  • Your PR campaigns aren't targeted at a specific audience?
  • Your PR campaigns aren't creative enough?
  • Your PR campaigns are aimed at the wrong kinds of publications and media outlets?

If you have an unsuccessful PR strategy on your hands, there has to be a reason (or in most cases, a few different reasons) for why it's not working.

By finding out where you went wrong, you can avoid making more PR mistakes in the future.

Create PR goals for your business

PR strategies can fail if companies don't have clearly-defined goals in mind.

They choose a goal that's extremely broad like, 'We want to generate as much media interest in our business as possible.'

While that's an admirable goal, it's also difficult to attain because it's so broad. For one business, getting one or two write-ups in a newspaper might be a PR bonanza. For another, a dozen write-ups in newspapers and blogs could be a complete and utter failure.

Use the SMART approach to goal-setting when it comes to PR and create goals that are:

  • Specific
  • Measurable
  • Attainable
  • Relevant
  • Timely

For example, say something like, “Within the next 2 months, we want to obtain at least 50 media placements for our product.”

A PR goal like that will make it very clear what you're hoping to accomplish. It'll put everyone within your company on the same page, and increase your chances of launching a successful PR strategy.

Furthermore, in order to hit your PR goals, you need to know who the target audience for your products and/or services is.

You might be surprised at how many businesses try to target everyone with their products, only to come up painfully and predictably short when trying to reach that goal.

By identifying your target audience, you can hone in on where you need to use your public relations strategy. You'll have a much better chance of launching successful PR campaigns when you know the demographic you want to hit.

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To go along with that, make sure that you are identifying the publications your target audience are reading, and get your campaign into those publications. It doesn’t make sense to target a publication about beauty tips, if the people you are trying to reach aren’t reading it.

Key messages and PR tactics

6 Pr Strategies Guaranteed To Increase Business Visibility List

Key messages are the messages you want to deliver to your target audience so that they know exactly what your business is all about and what you stand for.

When you have strong key messages in place, they'll help you connect with your target audience more effectively.

The key messages you create for your business should be a blend of believable, credible and succinct. They should let others know almost everything they need to know about you quickly.

Next, devise a list of the PR tactics you're going to use to make your strategy a success.

There many tactics you can utilize to carry out your strategy. For example, you might want to:

6 Pr Strategies Guaranteed To Increase Business Visibility 2017

  • Distribute press releases about your products and/or services on a regular basis
  • Send out email newsletters about what you offer
  • Set up social media campaigns designed to let your target audience know about your products and/or services
  • Put together blogs on your website that explain the benefits of working with you
  • Pitch story ideas about your products and/or services to journalists, bloggers, and other media members who work for outlets tailored to the interests of your target audience

Some companies see a great return when they focus on churning out press releases every few days. Others benefit greatly from pitching story ideas to those who run successful blogs.

Once you’ve done that, set a deadline for when your strategy should be completed and stick to it. It will help you stay on track, and allow you to track your progress, something you need to stay on top of so you can make adjustments accordingly.

Adjust your strategy if you notice weaknesses

If there are certain things not working with your PR strategy, you should feel free to make adjustments to it.

Have you sent out 100 press releases and only received one or two media write-ups because of them? Reconsider how you're writing them up and who you're sending them to.

Even the best PR strategies don't always work, but they will pay off if you roll with the punches and adjust them accordingly.

At the end of the day, there is no guarantee that a PR strategy is going to attract new customers, or make you more popular among those in your target audience.

6 Pr Strategies Guaranteed To Increase Business Visibility

6 Pr Strategies Guaranteed To Increase Business Visibility Using

Don't let that stop you from trying your best to maximize media exposure for your company.

Jason Hall, author, founder and CEO of Five Channels Marketing

This article is about:

Jason Hall and his Five Channels team specialize in creating brand awareness / traffic and lead generation / marketing funnel and conversion optimization, while utilizing the appropriate marketing cha...

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